Marketing Cultural Organizations: New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera Bonita M. Kolb

ISBN: 9781860761416

Published: August 1st 2000

Paperback

240 pages


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Marketing Cultural Organizations: New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera  by  Bonita M. Kolb

Marketing Cultural Organizations: New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera by Bonita M. Kolb
August 1st 2000 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 240 pages | ISBN: 9781860761416 | 10.22 Mb

Cultural organizations have long been protected from from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become scarcer, they now find that they have to compete for anMoreCultural organizations have long been protected from from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies.

But as these sources of finance become scarcer, they now find that they have to compete for an audience.This book describes the new environment in which cultural organisations now operate and how the more innovative ones are re-thinking their marketing strategies.



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